Shift in Newsletter!

I wrote 50 newsletters in 50 days.

It wasn’t about quality. It wasn’t about consistency.

No one read them. Barely any new subscribers.

The real question: Was I writing for the right people?

Actually—was I even writing for anyone?

No.

That’s the problem.
Long-form content without a clear audience just floats in the void. I was writing for myself, not for the people who would benefit from it.

So even the good stuff? Just sitting there, unseen.

Sure, once in a while, serendipity kicked in, and someone stumbled upon it.

But that’s not a strategy. That’s luck.

So here’s the shift:

No more daily posts.

Once a month, a deeply curated newsletter will land in your inbox.

It’ll be intense—packed with insights you won’t find anywhere else. And when it hits your inbox, you won’t just read it.

You’ll need to!